PFL

Introduction

PFL simplifies direct mail at scale by managing the entire process from strategy and production to delivery, measurement and beyond.

Use cases

The PFL × MoEngage integration lets you send personalized direct mail from your MoEngage flows, orchestrating physical mail alongside digital channels for a true cross-channel customer experience.

Integration

Prerequisites

1. Ensure you have access to your PFL dashboard.

2. Ensure that you have your PFL Webhook key and your PFL URL. If you dont have these, schedule an installation call with your PFL customer success manager. They can provide API keys for each PFL store from which you’ll place orders.

To integrate with PFL, use the PFL APIs to send recipient data via MoEngage connectors.

Step 1: Create connector campaign on MoEngage

To create a connector campaign on MoEngage,

1. Navigate to Create Campaign >> Connectors >> Custom

2. On step 2 of the campaign, select -

a) URL details

Key	Value
Method	POST
Webhook URL	<PFL URL>
URL params	—

b) Headers

Add the following two headers

Key	Value
Authorization	Bearer <PFL Webhook key>

c) Request Body

In the following request body, select RAW and enter the payload provided to you by the PFL Development team.

Step 3: Test your configuration

At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign

Check the PFL dashboard once you test the configuration or trigger the campaign.