mParticle Overview

Integrate mParticle’s customer data platform with MoEngage to sync audiences, forward users and events, and send campaign data across your growth stack.

The mParticle integration does not currently support Unified Identity (Identity Resolution) or Portfolio.

mParticle’s customer data platform empowers you to do more with your data. Sophisticated marketers use mParticle to orchestrate data across their entire growth stack, enabling them to win in key customer journey moments.

MoEngage × mParticle

The MoEngage and mParticle integration allows you to seamlessly control the flow of information between the two systems:

• Sync mParticle audiences to MoEngage for campaigns and flows.
• Sync users and events from mParticle to MoEngage via server-to-server integration.
• Send MoEngage campaign interaction data to mParticle through Streams, making it actionable across your entire growth stack.

Prerequisites

• Ensure you have an mParticle account.
• Ensure you have access to your MoEngage Dashboard Settings.

The integration allows you to seamlessly control the flow of information between the two systems:

Integration scope

Integration scope	Details
Sync mParticle audiences to MoEngage	mParticle Audience
Send mParticle data (users & events) to MoEngage	mParticle Outbound
Send MoEngage campaign interaction data back to mParticle	mParticle Inbound