Apsalar

Introduction

Apsalar, one of MoEngage’s Technology Partners, allows you to track install acquisition data to enhance your marketing automation campaigns on MoEngage.

Scope

Use the Publisher Name and Campaign Name of install in MoEngage.

Integration

Prerequisites

• Ensure you have an active Apsalar (Singular) account.
• Ensure you have access to the Settings section on your MoEngage dashboard.

Steps

To integrate Apsalar with MoEngage, follow the steps below.

Step 1: Get the MoEngage attribution tracking app key

Log in to the MoEngage Dashboard and follow these steps:

1. Navigate to Settings > Analytics > Acquisition tracking.
2. Turn on Acquisition Tracking, and select Apsalar from the dropdown. This generates an App Key.
3. Click Save.
4. Copy the App Key. You will need it to configure MoEngage on Apsalar.

Step 2: Configure settings on the Apsalar dashboard

To configure the settings on the Apsalar dashboard, follow the steps in the Apsalar (Singular) partner-configuration document.

Enter the following fields on the Apsalar dashboard:

Field	Description
MoEngage Data Center	Select one of the following depending on the MoEngage Data Center you have signed up with: DC-01, DC-02, or DC-03. For details on identifying your MoEngage data center, refer to Data Centers in MoEngage.
MoEngage Workspace ID (earlier App ID)	Fetch the Workspace ID from the MoEngage dashboard by navigating to Settings > Account > General settings > Workspace ID (earlier app id).
MoEngage App Key	Fetch the App Key from the MoEngage dashboard by navigating to Settings > Account > APIs > API keys.

How to use the acquisition data in MoEngage

After MoEngage starts receiving data from Apsalar, you can leverage this data in the following ways.

User attributes

MoEngage tracks the following user attributes:

Attribute	Description
Publisher name	Name of the campaign publisher.
datetime	Timestamp of the install.
fb_campaign_name	Name of the Facebook campaign that led to the install.
fb_campaign_id	ID of the Facebook campaign that led to the install.
fb_ad_name	Name of the Facebook ad.
fb_ad_id	ID of the Facebook ad.
twtr_campaign_name	Name of the Twitter campaign that led to the install.
twtr_campaign_id	ID of the Twitter campaign that led to the install.

Analyze the performance of different publishers

Branch Integration can help in analyzing the effectiveness of your app install campaigns and sources in MoEngage. With the help of the data you are already tracking in MoEngage like user events, conversion goals, and uninstalls, you can compare the performance of different app install campaigns you are running and also analyze the relative performance of installs from different publishers to optimize your marketing spends.

To analyze this data, view the MoEngage acquisition dashboard.

If you use MoEngage Analytics, you can leverage the Publisher Name and Campaign Name information of installs to analyze your user funnels.

Analyze the performance of different campaigns

After the integration is enabled, you can also view your acquisition data analysis on the acquisition dashboard by navigating to Analyze > Acquisitions in the dashboard sidebar.

Enhanced onboarding campaigns

You can use the Publisher Name and Campaign Name of install—available as user properties in MoEngage—to create segments and personalize the push notifications, in-app messages, emails, and SMS that you send through MoEngage.

Install attribution data gives you an insight into how users could progress in their lifecycle right when they install the app. This is a very useful piece of information and can help you enhance the performance of your onboarding campaigns by improving retention, reducing the time to first conversion, and driving a higher LTV per user.

Publisher category	Use case
Publishers where average sessions per user are low	Send push notifications periodically to increase the average number of sessions per user, right from the time users install the app.
Publishers where average LTV is high	These are your potential premium users. Implement a campaign strategy to nurture them into your premium-user segment.
Publishers where the uninstall rate is high	Identify users with a higher propensity to churn immediately after install, and incentivize them to make a first purchase—which can reduce your churn rate.