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Introduction

Qualtrics is a CXM platform that focuses on collecting, organizing, and understanding important data relative to customers.

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MoEngage × Qualtrics

The Qualtrics survey tool makes it easy to get answers to your most important marketing, branding, customer, and product questions, with easy-to-use tools that can handle everything from simple customer feedback questionnaires to detailed research projects. With the MoEngage and Qualtrics Integration, you can:
  • Distribute your Qualtrics surveys to your users when MoEngage captures an event.

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Integration

Prerequisites

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Create Qualtrics distributions via MoEngage

With MoEngage’s Connector Campaigns, you can create a distribution of your Qualtrics survey and send it to your users when they perform any action on your app or website. To create a connector campaign on MoEngage:
  1. Navigate to Create Campaign >> Connectors >> Custom and choose the delivery type most suitable to your needs. For this example, we will select “Event Triggered” and select the event as “Purchased”.
  2. On step 2 of the campaign:

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Call the Qualtrics API

To send your survey, use the POST method and configure the payload.
  • Select the method as POST
  • Headers
    • X-API-TOKEN: Insert your Qualtrics API Token.
    • Content-Type: application/json
  • Add the endpoint as Webhook URL: https://<yourdatacenterid>.qualtrics.com/API/v3/distributions - Your data center ID can be found out from here.
  • Body: Type @ to personalize your payload. Below is an example: 
    {
    "message": {
        "libraryId": "UR_1M4aHozEkSxUfCl",
        "messageId": "MS_0Vdgn7nLGSQBlYN",
        "messageText": "Example Message Text"
    },
    "recipients": {
        "contactId": "{{UserAttribute['Qualtrics_ID']}}"
    },
    "header": {
        "fromEmail": "apiexample@qualtrics.com",
        "replyToEmail": "apiexample@qualtrics.com",
        "fromName": "Test Name",
        "subject": "Example Subject"
    },
    "surveyLink": {
        "surveyId": "SV_cHbKMOdeT8NetF3",
        "expirationDate": "2019-08-24T14:15:22Z",
        "type": "Individual"
    },
    "embeddedData": {
        "property1": "string",
        "property2": "string"
    },
    "sendDate": "2019-08-24T14:15:22Z"
}
  • Refer to the Qualtrics API documentation for more information.
  • You can test your campaign on this step.
  • Once ready, you can go ahead and publish this campaign.